Director of Marketing

Purpose:

The Marketing Director will lead the strategic development and execution of all marketing efforts to drive brand growth. This role involves directing a team in creating and implementing innovative marketing strategies that align with the company’s business goals, with a focus on enhancing brand identity, expanding market segments, and driving revenue growth.

Duties & Responsibilities:

• Direct and implement the organization’s advertising and promotional activities.
• Educate the marketing team on brand identity.
• Analyze target market information to identify and recommend effective marketing approaches.
• Identify new market segments that will benefit from company products.
• Prepare effective advertising campaigns based on market research.
• Maintain knowledge of emerging products, services, and trends.
• Collaborate with senior executives to develop growth plans for the organization.
• Forecast, draft, and manage the department operating budget.
• Train and manage the marketing team, including conducting performance reviews.
• Attend industry conferences, meetings, or conventions to stay informed on marketing trends.
• Ensure timely execution of marketing duties and attend all scheduled meetings and appointments.
• Perform other related duties as required.

Skills & Abilities:

• Excellent verbal and written communication skills.
• Thorough understanding of marketing development and marketing strategies.
• Excellent interpersonal and customer service skills with a customer focused attitude.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving abilities.
• Strong supervisory and leadership skills.
• Proficient with Microsoft Office Suite and digital marketing platforms.

Education & Experience:

• Bachelor’s degree in Business Administration, Marketing, or a related field required.
• A minimum of 3 years of experience in marketing and strategic planning is required; 5 years of experience is preferred.